60 SECOND INTERVIEW - Bonnie Estridge
A frank interview with the Queen of Journalism, Bonnie Estridge on what makes her tick

Katie Maloy

RUMOUR HAS IT
Find out what the industry really think of us

Touch Media
exposed

WHO ARE TOUCH MEDIA - How can I Get Touched?
Find out all the gossip about Touch Media, how we work and the people behind it all

OUR CLIENTS
Check out our fabulous clients

What we do!

US AS BRAND CONSULTANTS
We aren't just little creative PR's here - find out more!

LOUIE LOUIE
Celebrity Launch

THE TOUCH TEAM TAKE OVER THE SUMMER FESTIVALS
AS THE OFFICIAL SUN CARE TROOPS

It’s a tough job but someone's got to do it!

Editor
 
 
Consulting
 
News

With years of experience in both the media and fashion/beauty arenas, Touch Media offer a brand consulting service that to date has produced some very successful ventures. From the initial concept right through to a re-branding exercise, Touch Media offer carefully researched information and advice. With an insiders view as to what is desirable and press worthy, the Touch Media team will offer a truly unique service to develop a brand so that it can hold a strong position within the UK market place ensuring it will both secure the attention of the UK press and distributors alike.

Trend analysis is our strong point, knowing the industry back to front has enabled us to develop a sixth sense as to what is going to sell. With a strong focus on the beauty industry we have developed invaluable relationships with key third parties such as expert chemists, designers, celebrity agents, and photographers. All that is required to create a brand that can shoot a burst of fresh energy into the industry.

Touch Media are experts at pricing, distribution and retail and have supported many brands to widen their consumer appeal.

HOW TO Occupy the UK press:

Touch Media identify the press worthy aspects of their brands, in most cases brand owners are unsure of what these aspects are hence the need to employ a specialist agency. An experienced and creative Public Relations team will take a brand and view it from all angles to ensure that we are presenting to the media the best possible pitch for any of our clients.

HOW TO Get your Brand To The Top of It’s Game:

Research your competition, know exactly what other brands are offering consumers and ensure you have a defined USP. Know your consumers, listen to them ensure you retain them by offering improved new product development

HOW TO Grow Brand Identity:

Why was the brand initially formed and under what core ethics and values? Are these still present and active? Often it is easy to loose sight of a brand identity however it is key to experiencing success and failing that brands can quickly fade into an already flooded market. Brand Owners/operators in many cases are so emerged in their brands they can experience a bombardment of excess ideas and activities. The most successful companies are those who employ clever Consultants who can define their brand personality in a way that is going to attract consumers and press alike.